Audio and audio visual content
From National Theatre Live to a short podcast interview with an artist for your website, audio and audio visual content lies at the heart of engaging audiences, whether existing or new. But whilst all arts organisations will be expert at understanding audiences as they relate to their specific artform, how does this change when creating content for digital platforms? What should artists and arts organisations be thinking about if they want to make a short film for their website or want to make a podcast? And how to ensure content has the best chance of being discovered by the audience once it's been made?
Listen to audio podcasts of case studies and presentations on creating audio and video content
With a focus on the practical aspects of making content and understanding audiences, alongside case studies of successful online audio and audio-visual content, this content aims to help arts organisations through the maze. Chaired by Bill Thompson, Head of Partnership Development, BBC with Speakers including Peter Salmon, Director BBC North, Andrew Caspari, BBC Head of Speech Radio and Classical Music, Interactive, Dominic Smith, Digital Projects Manager, Tyneside Cinema, Mark Batey, Video Journalism Trainer, BBC Academy and Gez Casey, Literary Manager at Live Theatre.
Watch video case studies and presentations on creating audio and video content
Who is your audience?
Case Study: Tyneside Cinema
How to create content
Case Study: www.beaplaywright.com