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Audio and audio visual content

 

From National Theatre Live to a short podcast interview with an artist for your website, audio and audio visual content lies at the heart of engaging audiences, whether existing or new.  But whilst all arts organisations will be expert at understanding audiences as they relate to their specific artform, how does this change when creating content for digital platforms? What should artists and arts organisations be thinking about if they want to make a short film for their website or want to make a podcast?  And how to ensure content has the best chance of being discovered by the audience once it's been made?

Listen to audio podcasts of case studies and presentations on creating audio and video content

With a focus on the practical aspects of making content and understanding audiences, alongside case studies of successful online audio and audio-visual content, this content aims to help arts organisations through the maze. Chaired by Bill Thompson, Head of Partnership Development, BBC with Speakers including Peter Salmon, Director BBC North, Andrew Caspari, BBC Head of Speech Radio and Classical Music, Interactive, Dominic Smith, Digital Projects Manager, Tyneside Cinema, Mark Batey, Video Journalism Trainer, BBC Academy and Gez Casey, Literary Manager at Live Theatre.

Download seminar 2 highlights transcript doc

Download seminar 2 highlights transcript pdf

 Watch video case studies and presentations on creating audio and video content

Expert view
Peter Salmon, Director BBC North, Bill Thompson, Chair, Head of Partnership Development, BBC Archives and Dominic Smith, Digital Projects Manager, Tyneside Cinema share their expert views on audio and audio-visual content for the arts sector.
 

Who is your audience?  
Andrew Caspari, BBC Head of Speech Radio and Classical Music, Interactive
A History of the World in 100 Objects - working in partnership to engage new audiences across different digital platforms.
 

Case Study: Tyneside Cinema
Dominic Smith, Digital Projects Manager
How the Tyneside Cinema is using digital content to engage new audiences:  the role of the artist; the importance of curation; the revenue model and future plans.

How to create content
Mark Batey, Video Journalism Trainer, BBC Academy Newcastle 
Working out the story you want to tell, how to tell it and the equipment you need.

Case Study:  www.beaplaywright.com
Gez Casey, Literary Manager at Live Theatre
The evolution of the ‘be a playwright project’ from off-line to online:  the processes involved; how the project is managed, creating content, the business case.